Yep, college kids are still drinking like fish (rite of passage, people!), but in the digital age, the campus bar just isn’t what it once was. The Times has a really interesting look at co-ed drinking trends, and finds that folks are spending more time camped out in their dorm rooms “pre-gaming” and less time at area bars. The prime reason for this change? Social media.
Well, at least that’s what the article posits. The argument goes something like this – college kids buy a bottle of vodka and spend hours drinking it, taking photos of themselves, and then sharing said photos on social media. Then – by the time they are ready to go out – the bars are already about to close. They only get an hour of social time, which is usually focused on meeting someone to get freaky with. Bar owners are none-too-happy:
“These kids today won’t pay even $2 for a drink,” said the former owner, Lenny Leonardo, as he cruised down a highway in Florida, where he retired in August. “They buy a bottle of Southern Comfort and show up in time to try to get laid. But they just end up throwing up in my men’s room, and I get reprimanded because it looks like I’m the one who let them get this drunk.”
Ahhh, children are our future. Read the full article here!
Photo: WaveBreaker via Flickr