Super fancy and expensive booze isn't anything new - there are always rare Scotch labels being sold to the highest bidder for charity. But, this is the first time we've seen a wine bottle with a special feature being sold at such heights. The bottle cannot be opened by the average consumer. Yep, there's no screw cap or cork on this special edition of Penfolds. The label is dubbed Penfolds 2004 Block 42, it's a limited edition of twelve that is contained in a Penfolds Ampoule, a hand-blown vessel that does not have an opening. The entire thing retails for $168K, making it the most expensive vino to ever be sold directly by a winery.
That's a pretty steep price to pay for a bottle of vino that you can't even drink. But, wait! You can drink it. When you pay over 100 grand for wine, you get special treatment. When you're ready to crack open that glass, Penfolds will send a special representative to your destination of choice, and that person will ceremoniously remove the the Ampoule from it's glass plum-bob casing and open it using a specially designed, tungsten-tipped, sterling silver scribe-snap. Well, we have no idea what the heck that its, but it must be pretty darn fancy. Also, if you are one of the lucky/crazy 12 who ends up scoring one of these things, we suggest making the "destination of your choice" really memorable. Having that Penfolds rep trek through the Amazon, or meet you in the middle of the Sahara surely would make for a great story, right?