That Svedka bot is up to some mischief (are you really surprised? We didn't think so).The brand just announced the roll out of Colada, a new coconut-flavored label that also is doused with hints of mango and a jab of tart pineapple. The summery flavor is clearly designed to compete with the likes of Malibu and other daiquiri-ready labels - the bottle is even different than the standard packaging used by the company. Colada comes in a white bottle that's decked out with chartreuse lettering - so it will match your bathing suit.
The brand has a number of flavors on the market, including citron, clementine, grape, raspberry, vanilla and cherry. While those are good to use all year round, we're thinking that the newest venture will be more of a seasonal label, unless you like to eat vodka-spiked pineapple slushies in the dead of winter.
Like the other Svedka bottles, this one is totally affordable, clocking in at $12.99 for a 750 ML bottle. Pick up a few in the hopes it will get the attention of that sexy, robotic mascot (call us, bot, ok?).