If blogging about spirits and nightlife has taught us anything, it’s never miss a party put together by ABSOLUT.
The vodka makers know how to throw a shin-dig. We stopped by their In an ABSOLUT World bash the other night and it was quite the time. The gig was ostensibly to promote their new add campaign (featuring Kate Beckinsale, among others), but we think it was just an excuse for the brand to whip out the Lady Gaga mixes and roller skating performers (both of which were getting dusty at headquarters).
It was held in the no-man’s-land of the West 30’s, but they managed to pack a gigantic event space full of thirsty partiers. The crowd had an attractive, downtown vibe and everyone was on the lookout for some fun as they sipped their ABSOLUT Tonics and Bloodys. In fact, we were surprised with how many people seemed to hit it off.
Here’s an important question: when does networking turn into hooking up? Our estimate, based on the party, was after the 4th ABSOLUT Crush (mandarin, orange juice and triple sec).
We have a proposal for ABSOLUT: launch more ad campaigns. Those roller skates want to come out of the closet more often.
Comments