Drink of the Week: Gin Cocktails with Beefeater 24

Rejoice! There’s a new gin in Drunktown! We recently stopped by the launch of Beefeater 24 to sample some cocktails (we do it for you, ladies and gentlemen). With a new vodka launching every .45 seconds (it’s only a matter of time before Bacon flavored evolves into Egg McMuffin flavored), we’re glad to see that there’s a steady stream of creative new gins coming down the pipeline. New vodkas are easy. Coming up with a subtly flavored new juniper mix that stands out from what’s on the market? That’s harder than kicking back those 5 martinis that we had at the party.

Beefeater 24 is on the lighter side of the gin spectrum. When served iced cold on its own (the true test of any gin), there is only a subtle hint of botanical flavor. Not that this is a bad thing. The tasting lexicon might not be so ubiquitous, but gins are just like scotches. Sometimes you’re looking for something light and easy, and other times you want to sink your teeth in to something meatier. Beefeater 24 pours an airy martini and adds a diaphanous touch of flavor to the standard gin and tonic. If you’re just in from the summer sweat and want something a bit stiffer than a prosecco, reach for a drink with this spirit (just don’t have 24 of them).

We’ve included some recipes that were served up at the party if you’re having trouble coming up with a drink of your own. Our favorite was the 24 Martini (how did you know?). The Lillet Blanc and the dab of Orange Bitters balance with the gin and provide a nice, savory touch. Luckily, if there are no mixers on hand, the 24 label pours nicely all on its own. We’ll leave you to go ahead and try out some of these mixes. We’re off to scour the globe for more new gins. It’s a rough job, but someone’s gotta do it.

Shifting Sands

(Adapted from a recipe by Sasha Petraske, Milk & Honey, New York)

1 & ½ oz Beefeater 24

1 & ½ oz Fresh Grapefruit Juice

¼ oz Fresh Lemon Juice

2 Bar Spoons of Maraschino Liqueur

Club Soda

1 grapefruit wedge, as garnish

Build ingredients into a high-ball filled with fresh ice. Top with Soda and garnish with a grapefruit twist.

24 Martini

5 Parts Beefeater 24

1 Part Lillet Blanc

2 Dashes of Regan’s Orange Bitters

Stirred and served up with a grapefruit twist.