-P. Diddy’s busy pimping it for Ciroc Vodka. The brand and the hip-hop mogul plan to donate $1 million to a charity on behalf of the city in exchange for a New Year's Eve ball takeover. They want to replace the current ball with Ciroc’s iconic blue sphere. P. Diddy recently offered an additional million if, instead of singing Auld Lang Syne at the stroke of midnight, the crowd raps Come to Me.
-The Times did a piece on the growing market share of Prosecco, which American drinkers are turning to in hordes. If our New Year’s Eve Champagne is a bit too pricey for you, why not try some Italian bubbly instead. If this is too expensive for you, we’re out of suggestions that will let you celebrate in style. For a buzz, try a forty of Olde English or two capfuls of witch hazel.
-The Times Square Alliance (organizers of the ball drop) came out with some interesting statistics: one out of five people don’t have anyone to kiss at the stroke of midnight and more people kiss their pets than their friends. Yikes! Good thing we don’t have this problem. We drew a puppet face on our hand two days ago!
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