Drink of the Week: We don’t care what it is, as long as it’s purple and laden with alcohol.

To a proper Barfly, the colors of the drink Rainbow can get oh-so tiresome. When we were a wee-little Barfly studying the color-wheel, we imagined that there were endless hues to be mixed from the three primary colors - gin, vodka and vermouth (we went to a very progressive learning institute, instead of nap time we had Limoncello mixers).

But, the drink menu of the present day never varies from the same sorry standards. There’s margarita green for when you need to make grass on your drawing. There’s brandy brown for the unspeakable things underneath the grass. There is also that unique color of grain alcohol that they used to call “Injun red”. Alas, we are now forced to refer to it as “yellowish”. Enough alcoholism on the reservation sure ruins all the fun.

We were just about to give up our quest for color and pour all of our spirits into the same glass. We would call our new pigment maudlin mauve and drink it because we were feeling blue.

At the last minute, we thought to look in a very unlikely place for some inspiration: our cupboard of nutritious things. We decided that we couldn’t drink flax seeds and that all of those iron-ore flakes were far too crass. And then we saw it, beckoning to us like invisible indigo: Purple.

Just what we needed – a color, and yet a drink. This health-conscious beverage (using what we assume are the powers of a Genie) combines the exotic acai berry with six other fruits. It’s perfect for color-fying martinis, margaritas, mojitios and all the other cocktails under the drunken rainbow.

In fact, it has a grand total of 7 antioxidants – it is no coincidence that this happens to be the same number as colors in the spectrum. As far as we can tell, it is a coincidence that this is the same as the number of dwarves, deadly sins, and purple drinks that took to get us feeling “back to normal”.

The best part about drinking this luxurious new color? When we toast to our health, we can actually believe it. It's such a refreshing change of pace not to have our liver snicker ever time we raise our glass.

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